Lash brand Ardell has teamed up with UK drag queen Ellis Atlantis on a new faux lash product.
The 25-year-old rose to fame on Instagram for his bold make-up and drag-inspired beauty looks.
Atlantis is a two time NYX Face Award finalist and was crowned the winner of BBC’s Glow-up television series, which looks for Britain’s next make-up star, in 2019.
The new twin pack of faux lashes from Ardell is said to offer wearers ‘fluffy lash drama’.
“I’m so excited to bring the first drag queen collaboration to the UK high street,” said Atlantis.
“We wanted to create a lash that can suit everyone’s artistic needs. The twin pack lash delivers wearability, for an everyday soft glam look, all the way to a customised creative look.
“My favourite features are the lash clusters and the ability to customise the two pairs to create your desired volume.”
Customers can shop the range exclusively at Superdrug for £9.99.