For the tenth anniversary of FlowerByKenzo, Kenzo has worked with Aptar Beauty + Home to replace the fragrance’s classic VP4 crimp pumps with VP4 screw versions in order to make FlowerByKenzo available as a refillable spray. For the 50ml and 100ml sizes the same version of the VP4 screw pump was used on a CV 15mm neck with silver anodised aluminium collar customised for Kenzo, while for the 30ml bottles a VP4 screw pump was used on a CV 13mm neck.
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Why foundation packaging design is getting a big rethink
Read moreRare Beauty, Refy and Clarins are among the brands bringing fresh packaging innovation to the complexion category, which has traditionally seen little deviation from the basic form, driven by demand for accessible and personalised products
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Why foundation packaging design is getting a big rethink
Rare Beauty, Refy and Clarins are among the brands bringing fresh packaging innovation to the complexion category, which has traditionally seen little deviation from the basic form, driven by demand for accessible and personalised products
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