L’Occitane has launched a new preventative anti-ageing line designed for 25-35 year-old women. Almond Apple is a four-sku line combining almond proteins with extract of Provencal organic apple and organic apple cider vinegar.
According to L’Occitane, women between 25 and 35 start to experience skin slackening, loss of elasticity and larger pores as well as being more susceptible to environmental aggressors such as pollution, smoke and UV rays. Almond Apple has been created in response to this, promising to tighten pores and smooth and protect the skin.
Products include: Sweet Peel, an exfoliating treatment containing crushed almond shells; Cleansing Oil, a cleansing oil that turns into a milk on contact with water; and Toning Cider, a toner to refine and refresh skin. The key product in the line is Velvet Concentrate, a patent pending moisturiser, claimed to refine and smooth skin texture whilst protecting against free radical damage and the formation of wrinkles.