The ongoing economic recovery and plummeting fuel prices enabled American consumers to increase their spending on fragrance in 2016.

According to figures from Euromonitor International the US fragrance market grew by a healthy 2.9% to
Prestige fragrances are thriving in the US but consumers are moving away from gender-based scents. Perfume that has unique personal appeal is the new gold standard
The ongoing economic recovery and plummeting fuel prices enabled American consumers to increase their spending on fragrance in 2016.
According to figures from Euromonitor International the US fragrance market grew by a healthy 2.9% to