British hair care brand Charles Worthington (PZ Cussons) has signed English actress Alice Eve as its new celebrity face and ambassador of its Salon at Home range. The move is in line with the brand’s relaunch, which will see it relaunch its popular Salon at Home line in June.
Available exclusively at Boots, Salon at Home is said to harness the brand’s salon expertise to create products that help women achieve “red carpet” condition hair.
“With the re-launch of the Charles Worthington brand and the new signing of Alice Eve as our campaign face, this is an exciting time for the brand. Alice Eve; a young, hot British actress living in LA is the perfect fit for the brand and where it is headed so we’re thrilled to be working with her,” said Michelle Feeney, PZ Cussons Beauty CEO.
