Luxury fashion and beauty brand Burberry has announced that Angela Ahrendts is to step down as CEO. Ahrendts, who has been CEO of the British luxury label since 2006, will leave the company around mid-2014 to take up the newly created position of SVP of retail and online stores at technology giant Apple.
Christopher Bailey, who has served as Burberry's Chief Creative Officer since 2001, is set to replace Ahrendts as CEO.
Commenting on her departure, Ahrendts said: “Burberry is in brilliant shape, having built the industry's most powerful management team, converted the business to a dynamic digital global retailer, created a world class supply chain, state of the art technology infrastructure, sensational brand momentum and one of the most closely connected creative cultures in the world today. It has been an honour to have partnered with [Burberry Chairman] Sir John Peace and Christopher for the last eight years”.