This month’s beauty insight focuses on aesthetics – products that in some way provide a ‘treatment’ for the skin and body. The time period is 1 January to 28 July 2014 compared with the same period 2013. A wide selection of product types fall within this brief, from anti-cellulite treatments to firming lotions, anti-stretch mark or anti-ageing products and even BB creams, primers and toners.

Advertising spotlight - aesthetics
Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
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Research & Development
L’Oréal is fuelling the future of AI – and it is only just getting started
Guive Balooch, Head of Augmented Beauty & Open Innovation at L’Oréal Groupe, pulls back the curtain on L’Oréal’s artificial intelligence (AI) strategy and his role in taking the business’ technology to new heights
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Ingredients
Is longevity the next big beauty category?
Longevity beauty is more than a trend – it is a tonal shift to approaching skin and hair health. With L’Oréal, Estée Lauder Companies and Beiersdorf debuting longevity launches, the movement has gone mainstream. Julia Wrays asks: Where can it go next?
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Ingredients
Vichy’s longevity science play addresses hair loss and zombie cells
Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline