In October, a consumer filed a $25,000 lawsuit against Sephora, after claiming a lipstick sample gave her oral herpes.
Since Elena Davoyan announced she was suing the LVMH-owned retailer for emotional distress in addition to liability, negligence and intentional infliction, the internet has been awash with articles providing beauty fans with tips on how to avoid germs when trying on products in-store.
So how can make-up brands keep their customers safe and, in turn, stopping stories like Sephora’s happening to them?
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.