70% of millennials downplay time spent on appearances

Published: 24-Aug-2017
Hair Care Marketing

The ‘I woke up like this’ selfie movement is causing consumers to pretend that their look took little time to achieve

You need to be a subscriber to read this article.
Click here to find out more.

Millennials are bending the truth about the time and effort they put into their appearance, a new survey has revealed.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Ponds and JZD launch fashion/skin care collab celebrating Hispanic Heritage Month

Read more
The Unilever-owned skin care brand is joining forces with the LGBTQ+-founded lifestyle brand to drop a capsule collection alongside Hispanic Heritage Month

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Ponds and JZD launch fashion/skin care collab celebrating Hispanic Heritage Month

The Unilever-owned skin care brand is joining forces with the LGBTQ+-founded lifestyle brand to drop a capsule collection alongside Hispanic Heritage Month
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Exclusive: Wild serves up Emma Raducanu as first Global Brand Ambassador

The sustainable personal care brand has teamed up with the tennis ace as it unveils partnership with Raducanu during the 2025 US Open Tennis Championships
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Club Conversion: How beauty’s try-hard approach has won over rugby

From scrums to serums, the rugby industry is getting a glow-up thanks to nail sponsorships and open conversations surrounding self-care, but how can beauty brands score authentic partnerships in this new arena?
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: this week’s 9 biggest beauty launches

This week’s new beauty releases include cinematic beauty cross-overs, food-inspired shades and a luxury fragrance launch.
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Dove responds to TikTok backlash after limited edition product turns out to be packaging only

The Unilever-owned beauty brand has spoken to Cosmetics Business after receiving backlash online about its recently launched Glow Up range
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Unilever invests in generative AI to level-up marketing and content

The British company’s Beauty & Wellbeing business has partnered with Brandtech to create Beauty AI Studio
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Update: Why beauty is accelerating its Formula 1 partnerships in 2025

Beauty stands to gain from the lucrative F1 industry, with hair care and styling brand Wella Professional joining the likes of Elemis, Givenchy and LVMH in the race
Subscribe now