70% of millennials downplay time spent on appearances

Published: 24-Aug-2017
Hair Care Marketing

The ‘I woke up like this’ selfie movement is causing consumers to pretend that their look took little time to achieve

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70% of millennials downplay time spent on appearances
TRESemmé has partnered with app innovator Cara Santana to promote its message

TRESemmé has partnered with app innovator Cara Santana to promote its message


Millennials are bending the truth about the time and effort they put into their appearance, a new survey has revealed.

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