34% of vegetarian consumers still buy cosmetics containing animal by-products

By Austyn King | Published: 24-Oct-2019
Marketing

The latest results from Flawless Lashes by Loreta suggest an opportunity for beauty brands to educate consumers about animal-free alternatives

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34% of vegetarian consumers still buy cosmetics containing animal by-products
34% of vegetarian consumers still buy cosmetics containing animal by-products

As vegan beauty continues to be one of the most inescapable trends of the year, with global vegan cosmetics launches rocketing 175% in the last five years according to Mintel, it's clear that consumer appetite for animal-free cosmetics is higher than ever.

However, a new survey of vegetarian beauty consumers in the UK has revealed there may still be untapped opportunities in the sector: of the 500 polled, 36% said they were unaware

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