2012 FiFi winners announced
Elie Saab and Gucci Guilty Pour Homme named Best New Fragrances
The 20th annual UK FiFi Awards took place last night at The Brewery in London, with Elie Saab and Gucci’s Gucci Guilty Pour Homme winning the Best New Fragrance for Women and Men, respectively.
Also scooping one of the fragrance industry ‘Oscars’ was Marc Jacobs’ Daisy Eau so Fresh, which won The Peoples Choice Award for Women, and Giorgio Armani’s Armani Code Sport, which secured The Peoples Choice Award for Men. Scoring a coveted award with his debut fragrance, Justin Bieber also came away with a win and took the Best New Celebrity Fragrance.
2012 UK FIFI WINNERS
Best New Fragrance for Men
Gucci Guilty Pour Homme, Gucci
Best New Fragrance for Women
Elie Saab, Elie Saab
Best New Female Print Advertisement
Elie Saab, Elie Saab
Best New Male Print Advertisement
Montblanc Legend, Montblanc
Best New Female Fragrance Commercial
Kenzo Flower Tag, Kenzo
Best New Male Fragrance Commercial
ckone shock, Calvin Klein
Best New Female Fragrance Design & Packaging
Balenciaga L’Essence, Balenciaga
Best New Male Fragrance Design & Packaging
Mont Blanc Legend, Mont Blanc
Best New Female Fragrance in Limited Distribution
Danger Parfum, ROJA Parfums
Best New Male Fragrance in Limited Distribution
Neroli Portofino, Tom Ford
Best New Independent Fragrance
Precious One, Angela Flanders
Best New Home Fragrance
Rose de Mai Bougie Parfumee, ROJA Parfums
Perfume Extraordinaire
International Flavours & Fragrances, Shams – Memo
The Peoples Choice Award For Women
Daisy Eau so Fresh, Marc Jacobs
The Peoples choice Award for Men
Armani Code Sport, Giorgio Armani
Best New Celebrity Fragrance
Someday, Justin Bieber
Retailer of The Year
Harrods
Fragrance Foundation Hall of Fame 2012
Angel, Thierry Mugler