Not content with being one of beauty’s top trendsetters, South Korea is also leading the industry with its packaging innovations.
From the increasingly popular grinder format to luxurious, ultra-minimalist designs, Korean manufacturers are blending practical needs with playfulness and prestige.
And their efforts have caught the attention of global beauty lovers, with an entire section on TikTok dedicated to the top packaging trends coming out of the country.
This is further cementing K-beauty’s grip on the global beauty market, estimated to be worth US$6.57bn in 2023, according to The Business Research Company.
But what is driving South Korea to push the boundaries of beauty packaging?
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