Standard tests cannot sort mild from ultra-mild formulas: Could this new method help?

Published: 6-Feb-2020

Traditional ways of testing ‘harshness’ are not sensitive enough to discriminate between mild and ultra-mild formulas; but a new animal-free in vitro method could be the solution, write Carol Treasure and Fiona Jacobs

You need to be a subscriber to read this article.
Click here to find out more.

The World Health Organisation (WHO) has described stress as the “health epidemic of the 21st century”. We know that stress puts our inflammatory responses on alert, lowering the threshold to elicit a reaction.

When you take into account other contributory factors, such as air pollution or underlying skin diseases, it’s no wonder that consumer demand for ever-milder products is increasing.

And, unlike some more niche claims, mildness has universal appeal across all demographics, geographies and product price ranges.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like