Why AI is set to become the beauty industry's 'invisible enabler' in the aftermath of Covid-19

Published: 20-May-2020

From personalised shopping journeys to a shift to UYOD (use your own device), AI and AR are primed to help cosmetics retailers and consumers navigate the shopping experience post-lockdown

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Dean DeBiase

Dean DeBiase

AI and AR have transformed the way beauty retailers and consumers search for and engage with cosmetics products.

But with the outbreak of Covid-19, companies have been forced to reassess their digital strategies.

Dean DeBiase, Faculty Member at the Kellogg School of Management and Chairman of AI and AR solutions company revieve.com, talks to Cosmetics Business about how the landscape for AI and AR in beauty has shifted during the pandemic – and what the future holds for the sector.

How was AI typically being used by beauty brands prior to the Covid-19 outbreak?

Prior to the global retail lockdown, brands and retailers were beginning to test and roll out AI tools both in store and online.

This enables consumers to virtually try on thousands of make-up products, as well as conduct detailed selfie diagnostics of their skin in order to receive the most appropriate personalised skin care product recommendations.

In-store health tech platforms consisted of using the retailers’ handheld products and mirror technology, while online has been used by consumers’ laptop, tablet, and smartphones.

Since the virus outbreak, have more beauty brands been using AI features?

Yes, through the Revieve platform and our beauty and e-commerce partners, we have seen consumers rapidly shift to

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