Pure Beauty

The affordable beauty hack giving shoppers access to luxury brands

By Jo Allen | Published: 19-Jan-2023

Budget-friendly beauty miniatures are flying off the shelves

You need to be a subscriber to read this article.
Click here to find out more.

This article was originally published in the Budget Beauty Trend Report. Receive your copy here

They may be diminutive in size, but the appeal of beauty minis is growing ever larger as more consumers look for ways to experience luxury products for less.

Travel-sized beauty minis offer an affordable entry point to high end brands – a hack that particularly appeals to Gen Z consumers.

With less disposable income – almost half of UK Gen Zers (48%) live month to month according to Deloitte – Gen Z are also more open to trying out new or different brands more frequently.

According to Pinterest, ‘Zoomers’ are 20% more likely than other generations to try out a new product to see if they would like it more than their current brand or product.

They also buy considerably more new products than other generations – 80% more in the last 12 months, Pinterest’s research shows.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like