Budget-friendly beauty miniatures are flying off the shelves
Beauty minis grew by 86% at John Lewis in 2022, and are now bestsellers for many luxury brands
They may be diminutive in size, but the appeal of beauty minis is growing ever larger as more consumers look for ways to experience luxury products for less.
Travel-sized beauty minis offer an affordable entry point to high end brands – a hack that particularly appeals to Gen Z consumers.
With less disposable income – almost half of UK Gen Zers (48%) live month to month according to Deloitte – Gen Z are also more open to trying out new or different brands more frequently.
According to Pinterest, ‘Zoomers’ are 20% more likely than other generations to try out a new product to see if they would like it more than their current brand or product.
They also buy considerably more new products than other generations – 80% more in the last 12 months, Pinterest’s research shows.
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