Customers will be able to virtually try on the tanning brand’s full product range
St. Tropez has announced the launch of its new Tan Mirror App.
Users can take a selfie using the app and it will recommend a selection of products to virtually try on.
The technology within the app has been designed to adapt to the customer’s individual skin tone in order to give them an accurate depiction of how the tan will look on their skin.
As well as finding the right product, the app can also be used as an airbrushing tool, adding a bronzed effect to user’s selfies.
The app is available free from the App store and Google Play.