Rosie Huntington-Whiteley cements position in beauty with Shu Uemura partnership

By Becky Bargh 9-Aug-2021

This is the first time the British supermodel has aligned herself with a hair care brand

British supermodel praised products on her YouTube channel for treating brittle postpartum hair

Rosie Huntington-Whiteley, a British supermodel and entrepreneur in the beauty space, has struck her debut hair care partnership with salon brand Shu Uemura.

The founder of Rose, a beauty and lifestyle platform, has previously hailed the brand’s products on her YouTube channel.

She described Shu Uemura’s Essence Absolue Overnight Hair Serum as “one of her all time favourites”, which she began using after the birth of her son to tackle brittle postpartum hair.

Now, for the L’Oréal-owned group she will share her tips and tricks in content series on how to use the products.

“I have loved Shu Uemura art of hair for years, with their beautiful ingredients stories and minimal design,” said the beauty brand owner.

“It’s an honour to collaborate with them and bring you my go-to hair care regimes and favourite ranges, starting with the ultimate finishing oil, Essence Absolue.”

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As well as the Essence Absolue range, Huntington-Whiteley will showcase the brand’s Izumi Tonic and Yubi Blonde collections.