Pür has created a multi- tasking eye primer to soothe the skin while acting as a base for make-up.
HydraGel Lift (£18) is designed to be used across the whole eye area, not just the lid. The stick is infused with skin care ingredients including vitamin E and botanical extracts.
The formula also includes nylon to blur imperfections while caffeine helps improve microcirculation around the eyes.
The product can be used as a primer underneath make-up or can be used alone to refresh tired-looking eyes.
Launch: out now