Omnichannel to shape future of beauty retailing


Brands should strive to give consumers what they want, however they want it

The concept of omnichannel selling will shape the future of beauty retail, according to Stephane de la Faverie, Senior Vice President and Global General Manager, Origins, Ojon and Darphin.

Sign up for your free email newsletter

In an exclusive interview, de la Faverie told Cosmetics Business that beauty brand Origins plans to adapt its strategy in line with the trend for omnichannel retailing, allowing consumers to discover the brand at a counter in-store, online at home, or through a mixture of both, such as having a mini treatment in store, then buying when back at home.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business