Personal care conglomerate Coty has hired two new executive appointments in an effort to strengthen its digital presence.
The CoverGirl owner has hired Jean-Denis Mariani to serve in the newly created role of Chief Digital Officer.
Mariani joins the group from Guerlain, the French perfume, make-up and skin care brand owned by LVMH, where he served in the same role.
At the brand he was responsible for transforming Guerlian’s digital platforms and accelerating e-commerce.
The new appointment is in response to Coty’s ‘record’ e-commerce sales.
Sue Y Nabi, Coty’s CEO, said Mariani was the “perfect fit” for the brand.
“One of the many seismic changes to our industry has been the meteoric rise of digital and e-commerce,” she said.
“Coty is now making strides in developing a digital offering that is truly best in class.
“Jean-Denis’ brand-building expertise and track record of success across the work makes him a fantastic addition to our executive leadership team.”
The group has also appointed Isabelle Bonfanti to head up Coty’s luxury division as Chief Commercial Officer.
Over her 30-year career, she has worked at L’Oréal and Hermès in a number of senior leadership roles.
Nabi said she was “delighted” to appoint Bonfanti.
“Her track record of successfully developing make-up and skin care brands, particularly in Asia, make her a perfect fit for this role.”
