The brand incubator and accelerator is on the expansion trail and moving into new categories
Morphe recently teamed up with radio presenter Daisy Maskell and influencer Mmmmitchell
Forma Brands, the beauty brand incubator and accelerator behind Jaclyn Cosmetics and Morphe, is taking strategic steps towards becoming a multi-category platform.
Formerly Morphe Holdings, the company has relaunched as Forma Brands and simultaneously announced the acquisition of its first hair care brand, Playa Beauty.
The deal is part of the company’s wider accelerator strategy, which will see it hone in on . . .
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