'Mature beauty' videos experience spike in popularity

Published: 18-Sep-2015

Study reveals 81% growth in views of YouTube video content for over-45s in 16 months

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A study by US video marketing company Pixability has highlighted that the mature beauty market may offer the key to future growth for beauty brands.

Pixability's Beauty on YouTube 2015 report revealed that mature beauty content on YouTube (geared at viewers over the age of 45) generated 81% growth in views from January 2014 to April 2015 versus overall beauty on YouTube, which experienced a 50% growth rate in the same period.

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