Marks & Spencer launches first beauty ad campaign


Retailer focuses on relaunched beauty range

To coincide with the relaunch of its Formula skin care range, UK high street retailer Marks & Spencer has launched its first national advertising campaign targeting beauty.

The one-day campaign will appear in key national and regional print media and will feature the retailer’s Anti-wrinkle Formula Age Repair Ceramide Collagen Serum, which was found by 72% of users to make them look younger in ten days.

This fact will be highlighted along with the tagline, ‘See for yourself for only £9.50’.

“This is a major step for us and we are very excited to be launching our first ever beauty ad campaign,” said Nick Jones, M&S director of home and beauty. “With our beauty ranges being relaunched in stores, we felt it was the right to put M&S beauty back on the map. Where skin care is concerned, customers are looking for proof not promises.”