Luxury Brands snaps up Youngblood Mineral Cosmetics

By Alessandro Carrara 7-Jun-2022

Luxury Brands previously acquired hair styling brand FHI Heat and its subsidiaries in 2018

Medical esthetician Pauline Youngblood founded Youngblood Mineral Cosmetics in 1996

Medical esthetician Pauline Youngblood founded Youngblood Mineral Cosmetics in 1996

Beauty owner Luxury Brands has added Youngblood Mineral Cosmetics and Youngblood Skin Care to its expanding business portfolio.

The acquisition of the two legacy brands is said to provide both with the resources to accelerate new product developments.

Digital marketing strategies, advertising and B2B and direct-to-consumer sales support will also be areas of strategic focus.

The cosmetics and skin care brands were originally founded in 1996 by medical aesthetician Pauline Youngblood.

"I am beyond excited to partner with Luxury Brands to take my legacy brand of 25 years to new heights,” said Youngblood.

“As founder and Creative Director, I will continue to ensure that the development and innovation transcend industry standards for generations to come.”

Entrepreneur Michael Dodo established Luxury Brands in 2017; he serves as the company’s CEO and President.

“Youngblood Mineral Cosmetics is a brand already beloved by a cult following of celebrities and makeup artists alike,” said Dodo.

“We plan to utilise the knowledge that Pauline has already implemented into Youngblood products as a medical esthetician and apply our expertise to spread her message and products on a much larger scale."

Luxury Brands previously acquired hair styling brand FHI Heat in 2018, as well as its subsidiaries Stylus, Neo Bond, Hair Veil and Daily Beauty.

The acquisition aimed to allow FHI Heat to expand its wholesale and direct-to-consumer retail distribution channels, investment in R&D and marketing initiatives.

“Luxury Brands is growing rapidly, and we are particularly excited to expand our business to hair care with FHI Heat's amazing range of styling tools and products,” Dodo said at the time.

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“This acquisition allows us to realise our vision of becoming the premiere brand of choice for beauty enthusiasts worldwide.”

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