For the latest fragrance launch under the Kenzo brand, Kenzo World, LVMH opted for the Melodie Pure pump from Silgan Dispensing Systems (formerly WestRock’s HH&B dispensing business).
Part of the Emotions of Spray Collection, an expanded line of seven pumps with unique spray patterns, Melodie Pure boasts a prolonged application with a very fine atomisation.
“We have been seduced by its discrete aesthetic and the nice wide atomisation,” comments Laure Olivier, International Marketing Group Manager for Kenzo World.