LVMH selects Melodie Pure pump for Kenzo World

Published: 27-Apr-2017

For the latest fragrance launch under the Kenzo brand, Kenzo World, LVMH opted for the Melodie Pure pump from Silgan Dispensing Systems (formerly WestRock’s HH&B dispensing business).

Part of the Emotions of Spray Collection, an expanded line of seven pumps with unique spray patterns, Melodie Pure boasts a prolonged application with a very fine atomisation.

“We have been seduced by its discrete aesthetic and the nice wide atomisation,” comments Laure Olivier, International Marketing Group Manager for Kenzo World.

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