LVMH selects Melodie Pure pump for Kenzo World


For the latest fragrance launch under the Kenzo brand, Kenzo World, LVMH opted for the Melodie Pure pump from Silgan Dispensing Systems (formerly WestRock’s HH&B dispensing business).

Part of the Emotions of Spray Collection, an expanded line of seven pumps with unique spray patterns, Melodie Pure boasts a prolonged application with a very fine atomisation.

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“We have been seduced by its discrete aesthetic and the nice wide atomisation,” comments Laure Olivier, International Marketing Group Manager for Kenzo World.