Kim Kardashian in talks to buy back SKKN stake from Coty

By Julia Wray | Published: 12-Jul-2023

The entrepreneur completed the sale of 20% of her beauty business to the cosmetics giant in 2021

Kim Kardashian is allegedly in talks to buy back the minority stake in her beauty business that she had earlier sold to beauty and fragrance firm Coty.

An article in the Wall Street Journal, citing sources familiar with the matter, said the value of the stake hadn’t been determined and that talks could fall apart.

Reality star and entrepreneur Kardashian is reportedly keen to buy back the 20% in an effort to expand SKKN’s beauty categories.

In 2020, the cosmetics owner announced it would pay US$200m for the stake in Kardashian’s brand, then known as KKW Beauty, standing for Kim Kardashian West.

At that time Coty had already invested in sibling Kylie Jenner’s brands Kylie Cosmetics and Kylie Skin.

KKW Beauty shut down operations in the summer of 2021, before Kardashian and Coty relaunched the label as SKKN by Kim the following year.

Meanwhile, KKW Fragrance closed in April 2022.

In September 2022, SKKN expanded into home accessories.

And last month Kardashian confirmed that she would bring back make-up and fragrance lines under the SKKN brand, featuring new names, formulations and a ‘neutral’ look.

Cosmetics Business has contacted Coty for comment.

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