French glass and aluminium decoration specialist Prad has created the metallisation for the new Coach Platinum bottle for Interparfums.
According to Prad, the challenge for Coach Platinum was to achieve a perfect and regular intensity, as the silver metallisation had to maintain a certain transparency.
The aim was to highlight the bottle’s curves and embossed Coach logo.
Prad’s liquid metallisation process is said to be unique in France and has been reviewed in consultation with regional environmental stakeholders.
