Inter Parfums cuts ties with Dunhill

Published: 19-Apr-2022

The fragrance manufacturer will focus on its larger brands and acquisition as it ends the ten-year licence contract from P&G

Inter Parfums will stop producing the fragrances for menswear brand Dunhill.

The perfume manufacturer said it will not renew the ten-year fragrance licence with the luxury goods brand which is set to expire on 30 September 2023.


Jean Madar, CEO of Inter Parfums, said the business will focus on strengthening its larger brands.

Karl Lagerfeld, Jimmy Choo and Guess are among Inter Parfums' current licence offering.

The manufacturer took over the Dunhill fragrance contract from P&G in 2013.

It has since launched fragrance pillars Icon and Signature under the Dunhill brand.

Inter Parfums will continue to sell remaining Dunhill fragrance inventory after the licence deal has expired.

"Looking forward, we are focused on growing our larger brands, reinvigorating the fragrance businesses of our newly licensed brands, and expanding our brand portfolio,” said Madar.

2021 was heralded as 'the best and most productive year' in Inter Parfums' history by Madar in the company's annual report.

The French business reported that sales grew by 61% to US$879m.

Guess became its fourth brand with sales exceeding $100m, following Montblanc, Jimmy Choo and Coach.

Inter Parfums landed licence deals with Italian prestige good brands Ferragamo and French fashion house Ungaro last year.

Donna Karan and DKNY will officially join the distributor from Estee Lauder Companies in July.

You may also like