Velox introduces direct-to-shape digital decoration technology that is applicable for mass production, not just special editions
In a competitive cosmetics market, packaging manufacturers and brand owners alike are leveraging digital package printing to improve sales, better manage supply chains, and reduce costs.
And now, thanks to exciting new digital packaging innovation from Velox, stunning printing can be done direct-to-shape at a higher quality, in a faster, easier, and more eco-friendly process than ever before.
Coupled with mass production speed and an affordable cost per copy, this opens endless business opportunities to the beauty and personal care space and the rigid packaging industry as a whole.
With unique aesthetic and functional demands, packaging manufacturers and brand owners alike need a robust digital decorator that delivers:
The Velox IDS 250 digital decoration solution was designed to meet the levels of quality and flexibility converters need to satisfy their customers’ demands.
For brand owners, Velox direct-to-shape digital decoration is already proving a valuable tool for increasing brand visibility and opening opportunities for consumer engagement.
With digital package decoration, for example, brands can be more dynamic and innovative by changing product packaging frequently. This can be done for a specific campaign or for a holiday season.
Other creative directions brands can take include ultra-realistic images printed on the package and full container printing, utilizing truly endless design that goes all the way to include the cap.
Once the business benefits are understood, the flexibility that digital provides in mass production is endless. Today’s technology simply needs to be fully leveraged, to showcase the brand and engage consumers in this new and powerful way.