IBR rolls back the years


   Inspired by an article in The New York Times about a 2,000-year-old date seed found in Massada that germinated into a palm tree, IBR created IBR-CalmDeAge [INCI: Glycerin (and) water (and) Phoenic dactylifera (date) seed extract]. The active is said to affect both intrinsic ageing (based on the Hayflick Limit Theory of Ageing) and extrinsic ageing, providing anti-oxidant protection to slow down environmental ageing factors, based on the Harman Free Radical Theory of Ageing.

In vivo tests also found IBR-CalmDeAge to diminish dark circles when used twice a day for 28 days and provide significant reduction in rosacea.