How to land a retail deal with male grooming site Mankind

With International Men's Day just a month away, Cosmetics Business finds out from Assistant Buyer, Louis Hall-Dunleavy, at men's grooming retailer Mankind how the sector is thriving during the pandemic and which male categories he's tipped to have a moment in 2021

Louis Hall-Dunleavy

The male grooming category has done a lot of growing up since the turn of the millennia.

Its sophistication has encouraged the production of better ingredients-led formulas, make-up specifically designed for men and marketing campaigns that are shining a light on societal reform.

And with this growth, dedicated male grooming sites have sprung up to meet demand.

Here, Louis Hall-Dunleavy Assistant Buyer at male grooming retailer Mankind speaks to Cosmetics Business about the sector's encouraging performance during the pandemic and the categories that he's tipped to have a moment in 2021.

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