GEKA’s vibrant packaging capabilities recognised at MakeUp in Paris 2023

Published: 7-Jun-2023

medmix Beauty brand GEKA has been selected as a finalist in the Packaging category of the Innovations and Trends (IT) Awards at MakeUp in Paris 2023

Nominated by an international panel of industry experts, the cosmetic innovator’s patented shadow printing service helps customers to deliver products that enable and embody stunning looks. Visitors to the event can view the incredible surface finishes of this striking decorative technology, and discover GEKA’s other precision beauty solutions, on booth J20 from June 14 -15 at the Carrousel du Louvre.

It's not enough for a beauty product to deliver outstanding looks. It must also clearly differentiate itself against strong market competition. GEKA offers a full service for cosmetic packaging with shadow printing as its latest innovation, unlocking new aesthetic possibilities and brand design language for truly eye-catching products.

A 360° design application, shadow printing modifies the surface of bottles and caps without using additional foil or ink. Matt or shiny surfaces are possible, even within the same design for ultimate visual impact. Custom shapes, patterns and textures are also attainable for a truly vivid aesthetic. With almost endless possibilities, especially when combined with GEKA’s hot foil stamp or silk screen printing, beauty brands now have the tools required to outshine their competition.

“We’re delighted to see our shadow printing service nominated at the IT Awards 2023. As well as a real step forward in cosmetic decoration, it’s a lower carbon technology as it needs no additional materials. This way, our customers can launch new looks with sustainability factored into the look of their products. We’re excited to welcome visitors to our stand to explore these benefits at MakeUp in Paris” said Stefanie Gunz, Head of global Marketing at GEKA.

MakeUp in Paris 2023 will gather the most dynamic, creative and successful skincare and make-up brands in the heart of the world’s beauty capital. The IT Awards ceremony takes place during the event, with international prizes presented by a jury for the best in cosmetic innovation.

medmix, together with its Beauty brand GEKA, is a global leader in high-precision delivery devices. It’s cosmetic applicators and packaging are world-renowned. The customers are encouraged to directly collaborate with the company during the research, development and prototyping processes. Formulation, lab testing, applicator development, packaging design, printing and filling are all available as part of a complete package.

“We take a turnkey approach to beauty products but like our packaging, each service can be tailored,” said Stefanie Gunz.“Consequently, not only are our packaging and designs unique but so is our service.”

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