Eurazeo inks sweet deal with honey-inspired beauty name Gisou

By Becky Bargh 26-Apr-2022

Premium hair care brand’s co-founders hang onto majority share as brand keeps making a buzz

Honey for Gisou's beauty products come from founder Mirsalehi's family bee farm

Eurazeo, a Parisian investment group, has completed a minority investment in honey-inspired beauty brand Gisou.

Developed by Dutch-Persian influencer Negin Mirsalehi and her partner Maurits Stibbe in 2015, the brand’s lineup began with a range of bee-centred hair care products.

Today, its portfolio includes its hero hair care collection, as well as a Face Oil and Lip Oil, which also contain the key ingredient honey.

All honey comes from the Mirsalehi family bee garden, which inspired the brand.

“Gisou, through its natural, transparent and effective approach, is ideally positioned to benefit from the current attractive premium hair care trends,” said Laurent Droin, Managing Director of Eurazeo, Brands.

“Gisou is differentiated by being truly authentic and offering unique high-quality bee-based products to a large, global and engaged customer community.

“We are eager to partner with co-founders Negin Mirsalehi, Maurits Stibbe and their team to support the future growth of the company.”

Negin Mirsalehi, Gisou's co-founder

Mirsalehi and Stibbe will hang onto their majority share in the business.

Eurazeo is the second company to invest in the brand, followed by Vaultier7, which is an existing minority investor.

Under Gisou’s growth plans, it will expand its retail presence – currently holding deals with Sephora, Galeries Lafayette, Selfridges, Douglas and Mecca – and launch into new product categories.

“As founders, Maurits and I are thrilled to achieve this milestone for Gisou,” said Mirsalehi.

“We are excited to take our brand to new heights with our partners at Eurazeo. The Eurazeo team shares our vision for building a desirable and sustainable beauty brand.

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“They truly share our long-term view and we are confident they are the right partner to support us in realising the next stage of our global vision.”

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