Dutch fragrance subscription service Parfumado lands in UK

By Becky Bargh 2-Aug-2021

Parfumado’s fragrance roster includes Tom Ford, Narcisco Rodriguez and Prada

Founders Martijn and Floor van Rooy

Dutch fragrance subscription brand Parfumado has entered into the UK market.

Making its debut in the Netherlands and Belgium, brother and sister duo Martijn and Floor van Rooy were inspired by the need to try new fragrances, and wanted to make scent discovery accessible and affordable to all.

The subscription, which is priced £12.95, sends out a 8ml travel-size fragrance every four weeks, based on a ten-question quiz answered by the recipient, and could be one of 450 scents provided by the brand.

Big hitters from Parfumado include scents from Tom Ford, Narcisco Rodriguez and Prada, while niche brands include AER, Montale and A.N Other.

Customers can also access the brand’s ‘ask the expert’ service should users want more information on the fragrances or advice.

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The 8ml sprays are expected to last 30 days, based on an average of four sprays a day.


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