Move underlines beauty manufacturer’s presence in the premium skin care category
Emma Hardie founded her namesake skin care brand in 2009
Cosmetics and wellness manufacturer Creightons has acquired the entire share of the Emma Hardie beauty brand for £6.3m.
The move will bolster Creightons’ reputation in the premium skin care category, and intends to drive the brand’s UK and international presence, as well as its product breadth.
Founded in 2009, the eponymous brand of holistic facialist Emma Hardie, turned over £3.8m for 30 June 2020, with profits before tax of around £46,000.
To date, the brand is available across the UK, Europe, US and Asia Pacific regions, offering skin care products including face creams, serums, lip and eye products.
Creightons is expected to seal its new beauty deal on or around 4 August.
However, not all of its takeover ventures in 2021 have been successful.
In a bid to expand its beauty expertise, Creightons, which has a manufacturing hub in Peterborough, UK, attempted to acquire UK developer and beauty marketer InnovaDerma in an ‘all share’ offer.
But the company was left empty handed after the move was rejected by InnovaDerma’s Board, and shut Creightons out of further talks.
In a last minute bid to change the minds of its shareholders, Bernard Johnson, Creightons Managing Director, wrote a letter to InnovaDerma’s directors, which was published by the London Stock Exchange.
It wrote: “I am writing to confirm our serious interest in combining our two businesses to the mutual benefit of both sets of shareholders.
“Given our business’ relative sizes and performances, we believe your shareholders would benefit from becoming part of an enlarged group.”