Cosmopack 2023: Artificial Intelligence comes to the world of beauty product packaging technologies

Published: 3-Mar-2023

In 2023 Marchesini Group Beauty will again be exhibiting at Cosmopack 2023 (Bologna, 16-18 March)

For the event, the Group’s beauty division will be fielding some of its latest technologies for processing and packaging cosmetic products developed at its headquarters at Pianoro (Bologna) and the plants of the specialised businesses acquired in the last few years.

All the organisations which now make up the Beauty Division - V2 engineering and Dumek from Emilia, Axomatic, Cosmatic and Rejves Machinery from Lombardy and Vibrotech from Tuscany - will therefore be in attendance at BolognaFiere with their solutions designed to meet the needs of the entire cosmetic product production cycle, from process to end-of-line.

COSMOPACK (16-18 March)

The Marchesini Group Beauty stand A/9PK (hall 19PK) at Cosmopack will display 22 machines: two tube and bottle processing lines, a special area with laboratory machinery and a group of stand-alone machines for the beauty and body care product packaging process.

One major innovation on view on the stand will be a quality control station fitted with software developed by partners SEA Vision and ARGO Vision, companies from Lombardy which specialise in the production of vision and inspection systems and their enhancement with the aid of Artificial Intelligence.

The software, which has been under development for some time, will enable a large number of checks on lipsticks, both standard (e.g. for chipping on the body of the lipstick) and advanced (e.g. inspection to ensure perfect printing of the logo, especially for high-end brands).

“This technology is the outcome of years of research and development in the AI world, with a particular focus on semantic segmentation and generative systems for datasets,” explains Alessandro Ferrari, CEO of ARGO Vision. “By combining conventional vision systems with AI, we make the transition from manual inspection, subject to errors, to extremely high-precision computerised quality control.”

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