Cosmetics Business Trends: The hormonal care opportunity

By Jo Allen 24-Jan-2022

As beauty, health and wellness converge, an uprising of young brands are carving out a promising category in hormonal care


This article was originally published in the January issue of Cosmetics Business Trend Report


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Following the rapidly growing conversation around menopause in 2021 and a wave of menopausal beauty brands launching skin care, hair care, supplements and sexual wellness products, a broader hormonal care category is starting to develop. Start-ups are shaping the future of this nascent segment with a holistic approach that reflects how beauty brands are increasingly exploring the impact of influences beneath the skin’s surface.

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