Cognis targets Asian market with BB concept

Published: 18-Mar-2010 Featured companies: BASF Personal Care and Nutrition GmbH
Ingredients Colour Cosmetics Skin Care

Blemish balm trend provides inspiration at FormulaCare i-2010


Cognis Care Chemicals has used FormulaCare i-2010 as a platform for two new concepts targeted at the Asian market. A BB concept was used to promote Cognis’ latest emollients, emulsifiers and skin sensory modifiers, tapping into the pan-Asian trend for blemish balms, which originated in South Korea and combine foundation-like coverage with various skin care benefits.

The speciality chemical supplier also launched a Cold Process concept at the event based on those ingredients and blends that require no heating during the production of cosmetic emulsions, shortening production time and reducing energy usage.

FormulaCare i-2010 took place from 17-18 March in Pasay City in the Philippines.

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BASF Personal Care is one of the world’s leading supplier of high-performance ingredients for the personal care industry. The company understands human needs and meets them...
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