Benefit Cosmetics’ new spacecraft pop-up touches down in the UK

The new space pod will tour cities across the UK in February


Benefit Cosmetics has announced it will tour a space pod pop-up across the UK to debut the launch of its new top secret product.

The silver spacecraft will be landing in Kent’s Bluewater Shopping Centre (2 February), Market Street in Manchester (3 February) and on Queen Street in Cardiff (4 February).

Touching down for one day only, customers will be able to test out the brand’s newest product inside the space pod.

Liz Beardsell, Senior Events Manager at Benefit, said: “We were inspired by our newest product, which highlights out ‘infinity and beyond’ approach to beauty.

“We wanted to bring this new product to life via the silver space pod pop-up, so people across the country could experience it in a truly out-of-this-world environment.”

Customers unable to attend the events can sign up to a waiting list to hear about the new product launch.

The brand is also promoting the launch with #OutOfThisWorld on social media.



Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies