Pure Beauty

Ardency Inn heads down under


The colour cosmetics brand takes aim at Australia and New Zealand

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US colour cosmetics brand Ardency Inn has launched exclusively online into the Australian and New Zealand markets via Mecca Cosmetics.

The brand, which is currently stocked on the Ardency Inn e­commerce site and at Sephora in the US, chose to expand after discovering a host of Australian fans that were eager for access to the range, as Gilles Kortzagadarian, co­founder of the brand said: “The decision to introduce Ardency Inn in Australia was primarily a response to demand. Many local consumers, make­up artists and bloggers have shown interest in the brand since our US launch and we found the ideal retail partner in Mecca, so felt it was the right time to launch.”

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