The kitchen table has long been a source of inspiration for cosmetic products. Say the words ‘broccoli’, ‘blueberry’ and ‘kale’, and now consumers are increasingly linking these ingredients to their latest cosmetics and personal care purchases – not just their cookbook recipes.
The trend for food-inspired formulations is going mainstream and the benefits of this approach have been shared widely, and not just by natural beauty afficionados; many food-based ingredients have had clinical backing. UK brand Oat Cosmetics specialises in creating active cosmetic ingredients using oats, which are known for their soothing and anti-inflammatory properties when used on the skin.
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