Pure Beauty

Exclusive: Pai Skincare opens first standalone pop-up to ramp up UK brand awareness

By Amanda Pauley | Published: 6-Nov-2023

The sensitive skin care brand is hoping its London-based Skin Confidence Bar will ‘reaffirm’ its position with UK consumers

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Pai Skincare is hosting its first-ever standalone pop-up in London, UK, this month to drive brand awareness in its home market. 

The London-based brand’s Skin Confidence Bar, taking place at

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