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Trending Articles
L’Oréal USA promotes Silvia Galfo to President of Luxe Division
Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
LVMH’s revenue dips despite ‘remarkable growth’ from Sephora
The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
L'Occitane fends off lawsuit over online privacy violations
Law firm Zimmerman Reed and 3,144 customers claimed that the company's website tracking tools violated consumer privacy
Harvey Nichols names former Alexander McQueen president as new CEO
Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
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Whole body deodorant is the category people have been waiting for
Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
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Marketing
Kylie Cosmetics and Rare Beauty among beauty brands nailing influencer marketing in 2022
Marketing platform Traackr reveals the top 10 beauty companies that have grown their social media engagement via influencer content this year
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Tickets now on sale to crown the season’s diamond at the Pure Beauty Awards
The famed event will be back at 8 Northumberland Avenue, London
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Case Study: How Shiseido increased its influencer marketing success by 54%
The past few years have been nothing short of choppy for the beauty industry. The pandemic put many brands into holding patterns as budgets, supply chains, and consumer demand faced uncertainty
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Consumers' most popular social media platforms revealed
YouTube, Instagram and Facebook were among consumers' platforms of choice, driven by influencer marketing and social selling
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The ton is abuzz as regal-themed Pure Beauty Awards opens for entries
The Pure Beauty Awards is officially welcoming entries for its 21st year
Marketing
Webinar: The second wave of influencer marketing
Watch Traackr's webinar with Wella and <i>Cosmetics Business</i> which took place on 31 March. Watch on demand now!
Marketing
The average engagement rates you can expect from beauty branded influencer content
Traackr launches new ER benchmark study, based on data from over a thousand beauty brands in the US, UK, and France
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