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    Premium body care and deodorant brands are the next M&A target As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector. Which brands are on the M&A radar?
  2. Unilever invests €100 million to build ‘world-class’ fragrance house The consumer goods company is scaling up its scent design capabilities and recruiting expert perfumers to drive forward its ‘brand superiority’
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    Huda Beauty and Sephora are winning at micro-influencer engagement Why nano and micro-influencers are having an increased impact on marketing and audience engagement in beauty
  4. Harry Styles’ Pleasing opens Christmas pop-ups to accelerate growth The singer’s beauty and lifestyle brand has unveiled two US-based festive pop-ups after the performative success of its previous experience-led activations
  5. Khloé Kardashian debuts first solo fragrance XO Khloé The reality TV star has teamed up with luxury perfume maker Luxe Brands to create a floral scent inspired by her ‘positive spirit’

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