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    Opinion: Why Sephora failed in South Korea Kimber Maderazzo explores why the French retail giant struggled against K-beauty and how to break the Korean market
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    How 'smelling expensive' became a key trend in fragrance Consumers want to smell rich in an 'old money' way. But why is this a key trend in perfumery, and what kinds of fragrances are associated with smelling expensive?
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    Exclusive: M&S now sells Percy Pig scented lip oil The British retailer collaborated with Dr. PawPaw to develop a pink lip tint inspired by the iconic pig-shaped sweet
  4. The Body Shop’s B Corp certification at risk The Body Shop became a B Corp certified company in 2019 under its previous owner under Natura & Co
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    Inside Diptyque’s ‘London Maison’ flagship store The Mayfair space features dedicated areas for the brand’s bathing, fragrance and homeware collections

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