Bazaarvoice

Activities: Marketing

Trending Articles

  1. L’Oréal USA promotes Silvia Galfo to President of Luxe Division Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
  2. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  3. L'Occitane fends off lawsuit over online privacy violations Law firm Zimmerman Reed and 3,144 customers claimed that the company's website tracking tools violated consumer privacy
  4. Harvey Nichols names former Alexander McQueen president as new CEO Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Whole body deodorant is the category people have been waiting for Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

Related Content

Retail

More than half of retail customers favour online window shopping over in-store

61% of shoppers are more likely to browse products online, according to new findings from Bazaarvoice; however most prefer to purchase in-store, highlighting opportunities for brands and retailers to bridge the gap.
Finance

Consumers prioritise cost and value as festive spending hit by Covid-19

More than 40% of consumers admitted their spending habits have been affected by the pandemic
Retail

How to prepare for the festive shopping season against the backdrop of Covid-19

As the Yuletide shopping period fast approaches, Bazaarvoice reveals how consumer shopping habits have changed as the ‘new normal’ sets in
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

From 'bombs' to bots: What is being done about fake and misleading beauty reviews?

For the average cosmetics and personal care consumer, spotting a fake or intentionally misleading review is not as easy as one might think. And sophisticated fake reviews are making the process even murkier
Ingredients

Consumers demand more transparency from ‘clean’ beauty labels, study finds

The survey found two thirds of women believe beauty brands that claim to be ‘clean’ do not explain why
Marketing

How brands respond to Covid-19 could impact loyalty, study finds

New data compiled by Bazaarvoice and Influenster found brands risk losing customers if they fail to respond to the crisis
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Consumers demand new standards to combat fake online reviews

According to the results collated by Bazaarvoice, customers said only verified beauty shoppers should be allowed to post reviews
Subscribe now