The Pure Beauty Global Awards has created a mentorship programme with Dr. PAWPAW for one rising star entrepreneur.
The scheme demonstrates Pure Beauty's dedication to celebrating and uplifting innovative and inspirational brand founders.
The mentee will be the winner of the Pure Beauty Global Awards' latest category Best New Indie Brand prize and will receive the opportunity to embark on a six-month journey where they will receive personalised support to help their business succeed.
Entries are open until 29 February and winners are chosen by a panel of expert judges.
The Pure Beauty Global Awards will take place on 23 May at the iconic London venue, the OXO2 Tower.
Sarah Parsons, Managing Editor of Cosmetics Group, which includes Pure Beauty, said: “I am excited to bring this project to life with Dr. PAWPAW.
"Pure Beauty is a champion of indie brands and our goal is to develop new paths for the next generation of beauty entrepreneurs.
"The cosmetic industry is changing rapidly and it is vital that we develop fresh opportunities to encourage a diverse range of perspectives into our thriving sector.
"We are looking for genuine innovators that want to become a force for change."
Depending on the mentee's needs, the mentorship programme will cover media, marketing, logistics, NPD/manufacturing, customer service, brand consultation, career development, investment and leadership skills.
Dr. PAWPAW, founded in 2014 by Pauline and Johnny Paterson, is a leading multi-purpose brand and skin care company.
The company has grown to become a celebrity and film set favourite, used by stars such as Victoria Beckham and the Bridgerton cast. Available in 45 countries, one Dr. PAWPAW Original Balm is sold every 30 seconds globally.
Pauline said: “As we celebrate a decade in 2024, Dr. PAWPAW's journey through starting out in a competitive market, global pandemic twists and turns, and the cost of living crisis has been a wild ride.
"With our ten years’ experience as brand founders and having been in the hair and beauty industry for over 25 years, we can't wait to pass on the wisdom and insights we've picked up along the way.
"Beyond our role as creators of innovative beauty products, we remain steadfast in fostering growth within the beauty industry."
"For this reason, to celebrate our ten-year milestone, we're teaming up with the Pure Beauty Global Awards to mentor an up-and-coming beauty brand.
“Dr. PAWPAW is all about giving back and sharing our success – we couldn’t be happier to offer our support to the winner of this new category.”
Johnny added: “The winning business will enjoy an exclusive opportunity to spend some time with Pauline and I, our COO, and our wider teams.
"Our collective expertise will be at the disposal of the best new independent beauty brand, providing guidance on business operations, sales and marketing.
"This partnership presents a unique chance to learn, implement, and prosper with the support of our experienced team.
"We’re really excited to celebrate excellence within the global beauty industry with the Pure Beauty Global Awards and it’s a great honour to be able to share our success story and make a contribution to the broader growth of our community.”
