nails inc. launches magnetic polish
Claimed as the ‘next big thing’ in nail art
To apply the consumer must work one nail at a time, painting the polish on as normal before holding a magnet – concealed in the lid – over the freshly polished nail. Iron powder in the formulation gravitates towards the magnet forming a unique design each time.
The product is available in three colours: Big Ben, a metallic gold; Trafalgar Square, a metallic silver; and Houses of Parliament, a metallic blue, each costing £12.
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Nails.Inc bought by private equity firm to accelerate US expansion
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