War Paint founder Danny Gray: 'Men are serious about self-care'

By Sarah Parsons | Published: 8-Apr-2020
Colour Cosmetics Male Grooming

The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health

You need to be a subscriber to read this article.
Click here to find out more.

Danny Gray, the founder of male grooming brand War Paint, would steal his sister's make-up as a teenager to cover his acne. But 20 years later the entrepreneur is on a mission to help other men like himself struggling from self-esteem issues.

After landing a £70,000 investment on BBC's Dragons' Den last autumn, the

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • War Paint for Men
See more

You may also like

Male Grooming

War Paint for Men opens 'world first' men's make-up store

Read more
The British male grooming brand first hit headlines after winning over celebrity investors on Dragon's Den

Trending Articles

  1. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Here are the beauty trends sticking around in 2025 From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year
  3. Puig to fully-own Charlotte Tilbury brand by 2031 Tilbury will retain a minority stake in her eponymous company under an extended partnership over the next five years
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Year in review: 2024’s top beauty stories and highlights A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

Male Grooming

War Paint for Men opens 'world first' men's make-up store

The British male grooming brand first hit headlines after winning over celebrity investors on Dragon's Den
Colour Cosmetics

War Paint continues fight against men's mental health stigma with Wigan Warriors

The male make-up brand and Betfred Super League-winning Rugby League club are aiming to boost awareness and kick off positive conversations about mental health
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business rounds-up the latest beauty products on the market this week

From prancing zebras to 1960s aeronautical navigation map designs, these are the 8 freshest beauty launches on the market
Colour Cosmetics

War Paint unveils ‘world first’ make-up manual for men

Complete with tips and tricks on how to apply make-up, the book includes a history of men’s make-up and tool guides
Colour Cosmetics

War Paint teams up with Stephen Fry and Norwich City to tackle men's mental health

Also featuring Norwich legend Darren Eadie, the Challenging Stereotypes series will discuss issues from the impact of the Covid-19 lockdowns on mental health to the high rates of suicide among men
Male Grooming

War Paint boots out mental health stigma with Norwich City link up

Following men’s personal care giants Sure and Gillette, the make-up brand has linked up with a sports team for the first time
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

War Paint: Can make-up brands support men’s mental health?

Make-up for men is set to be one of the next major beauty trends, but what responsibility do grooming brands have when it comes to consumer self-confidence?
Subscribe now