Sleek MakeUp has published a new manifesto in which it promises to represent all ‘make-up junkies’ especially those ignored by the beauty industry.
The pledge supports the brand’s new My Face. My Rules. campaign, which aims to tackle make-up shaming on a global level.
The campaign features a series of images of Sleek MakeUp consumers who were cast via social media and represent the everyday experiences of women and their relationship to make-up.
So what exactly is Sleek pledging?
The Sleek MakeUp Manifesto:
• We will be truly representative of all makeup junkies, especially those often ignored in the beauty industry• We will stand up to makeup shaming and support our consumers in their passion for makeup
• We will continue to showcase our consumers and their amazing looks and skills in our campaigns, in the way they want to be seen
• We will be brave and bold in challenging beauty industry norms
Make-up shaming: The true extent
Sleek MakeUp teamed up with anti-bullying charity Ditch The Label to commission a survey into make-up shaming.
The survey revealed that 75% of people think women look better with no or less make-up, while more than 25% say they have felt judged for wearing make-up.
Meanwhile, 36% think people wear make-up to hide themselves.
Liam Hackett, founder and CEO of Ditch The Label, said: “We hope that this research will contribute to the growing discussion against make-up shaming and will bring us a step closer to our vision of a world that is fair, equal and free from all type of bullying.”